To showcase Tefal’s commitment to help customers get the best out of everyday with high-quality, innovative appliances that elevate household routines.
Idea
Through captivating DVCs and an eye-catching print ad, we present Tefal’s products as essential tools that enhance daily living. This campaign illustrates how Tefal products - cookware, steam iron, garment steamer and vacuum cleaner - can transform everyday chores, making them more efficient, enjoyable, and effective for modern consumers.
Execution
Print Ad
The print ad was designed to convey the message, "Get the Best Out of Every Day with Tefal," during the festive season, with a primary focus on cookware and airfryers. Additionally, it presented our wider product range, further reinforcing Tefal’s position as Europe’s leading home appliance brand.
DVCs
Through a series of three 15-second DVCs, our goal was to educate the audience on how Tefal enhances daily life across three key categories: Cookware & Air Fryer, Linen Care, and Floor Care. These DVCs were designed not merely as product showcases but as engaging content that communicated our brand philosophy - "Get the Best Out of Every Day" - with media amplification to drive brand awareness.
