How did Amity University Online established itself as a premier online education provider in India?

The Challenge

In the current scenario, we see pool of online universities providing multiple courses in the country. The challenge was to highlight AUO as a leader in providing top online courses and with the same quality of education as Amity University (offline campus). Also, position itself as an enabler of dreams by offering accessible, flexible, and world-class online degree programs.
  • 18 to 35 years both males and females
  • Working professionals, students seeking higher education opportunities, individuals unable to pursue traditional on-campus education, lifelong learners
By sharing inspiring and success stories of individuals who have achieved success with Amity University Online's flexible and accessible education programs. The campaign aims to evoke emotions of hope, aspiration, and determination.
We created 4 films to communicate the key benefits and facilities of AUO with the help of two celebrities (Sidharth Malhotra and Kriti Sanon).
Adaptation of film content into print advertisements, digital banners, standees, and brochures for wider dissemination. The campaign was promoted across digital platforms, social media channels, and traditional media outlets to maximize reach and engagement.
  • Increased brand awareness and recognition for Amity University Online.
  • Enhanced engagement with the target audience across digital platforms.

In a rapidly evolving job market, there is a growing demand for individuals with practical skills and specialized knowledge. Amity University Online recognizes this need and positions itself as a provider of industry-relevant education that equips learners with the skills needed to succeed in their careers. The campaign capitalizes on this context by showcasing how Amity's courses can empower individuals to pursue their passions and achieve their professional goals.

Awards
Digixx – Best use of video (education), 2024